Photo by Airam Dato-on

These days, having a strong online presence is crucial for professional success. Among the various platforms available, LinkedIn stands out as the go-to network for building connections, showcasing your skills, and opening doors to exciting career opportunities. Yet, many professionals tend to neglect their LinkedIn profiles, missing out on the immense benefits it can bring. Updating your LinkedIn profile is a vital step in taking

So, have you updated your LinkedIn Profile this year? Do you have a LinkedIn Profile? A LinkedIn profile is must if you are job searching in today’s job market.charge of your professional journey.

The start of a new Financial Year is a great time to take stock of your LinkedIn Profile to capture your achievements, both professionally and personally, update any position or employment changes, or completion of any courses or qualifications.

“Over the last 20 years, so many of my clients have stated they cannot remember what they achieved in their positions – LinkedIn is a great tool to keep your achievements and responsibilities up to date”, says Katie Kelk, Director of ECM Consulting.

“Remember to consistently update your profile, stay active in your networks, follow potential employers and provide valuable content, which will help boost your LinkedIn presence and increase your chances of attracting job opportunities.”


Katie has 10 Tips to assist you with boosting your LinkedIn Profile:


1. Optimise your Headline:

craft a compelling headline that showcases your expertise and highlights your value proposition. Do not use your current job title in your Headline section. Your have 220 characters to make a standout impression (ie. when someone searches on LinkedIn using keywords – your profile name, image and headline are first shown).

2. Customise your URL:

personalise your LinkedIn profile URL to make it more professional, easier to share and searchable. 

3. Profile Photo:

choose a high-quality and professional headshot photo that represents you well professionally.

4. Summary:

craft a concise and engaging summary that highlights your key skills, accomplishments and career goals. Your summary is your key to positioning yourself on LinkedIn. Its important to look at this section through the lens of your ideal employer or recruiter.

5. Showcase your Experience:

provide detailed descriptions of your current and past positions – highlighting your achievements and responsibilities. Your profile is about your future, NOT your past. With 2,000 characters available for each position, it’s to be used as a search engine optimisation (SEO) personal marketing tool.

Visit Katie’s blog post for the complete list of achievable things to do to make sure your profile is the best it can be.